E-commerce case studies: recovered revenue, in the numbers.

Problem Close to 88% of traffic was landing in Direct and Unassigned, masking every paid channel.

Action Audited GA4 and the tag manager, found the paused tag and broken events, and specified the fix sequence.

Problem Top-selling products were running on organic sales alone, with zero sponsored coverage.

Action Mapped campaigns to capture the untapped, already-converting demand.

Problem A fulfillment-network block, a nightly payment-suspension loop, and a separate compliance lockout.

Action Structured the appeals, fixed the payment loop at its source, and completed the certification response.

Problem A product page converting near 2% against a category norm closer to 10%.

Action Rebuilt the page on a 14-section structure with compliant claims and Product, FAQPage, and HowTo data.

Problem Over-length titles, duplicate H1s, redirect chains, and missing security headers across mixed platforms.

Action Ran technical remediation and on-page SEO, prioritized by revenue impact rather than by ease.

Problem An ad account spending budget while recording zero conversions, with tracking that never fired.

Action Implemented full conversion tracking through the tag manager and analytics, end to end.

Problem Scattered work, impossible brand-level reporting, and a founder in the weeds every day.

Action Built a brand-based operating system with a fixed weekly and monthly reporting rhythm.

Problem Revenue down roughly 57% month over month, with no agreed cause.

Action A full audit traced it to ad gaps, a poor fulfillment mix, dead inventory, and weak listing hygiene.