High-Converting Product Page Checklist
The 14-section structure we use to turn browsers into buyers and earn richer search results. Build it once, then roll it across the catalog.
1. The 14 sections, in order
- Announcement bar, H1, intro, benefit bullets, specs table, education block, how-to steps.
- Eco or value block, icon cards, credibility block, a 10-question FAQ, trust badges, closing CTA.
- Reserve space for everything so nothing shifts as the page loads.
2. Compliant claims
- Map every non-compliant phrase to a compliant replacement before launch.
- In regulated categories, avoid medical, disinfectant, antimicrobial, or cure language.
- Keep claims specific and provable rather than superlative.
3. Structured data for richer results
- Add Product, FAQPage, and HowTo structured data.
- Validate it so it earns rich results instead of errors.
4. The conversion-gap math
- Multiply monthly sessions by your current conversion rate, then by the realistic target rate.
- The difference, times average order value, is your monthly opportunity. Fix the biggest gap first.